Lance Ulrich

Managing Principal

Lance has always been pushing for technology adoption and refinery digitization over his 30 years of experience in and around the petroleum refining industry. The first 10 years were “boots on the ground” as a Process/APC Engineer, Operators Supervisor, Project Manager and PSM Coordinator. Projects include installing a refinery wide network/PI system and a new DCS. Lance was also a Turnaround Supervisor for 5 turnarounds during this time. The next 20 years focused on Planning and Economics first as a Models Engineer where he built one of the first full refinery flowsheet models using Hysys and KBC’s SIM Reactor Suite of first principal models. Lance then progressed as a Planning and Economics Engineer, Manger, Director and VP. Along the way he worked as a Consultant for Purvin and Gertz as well as the PIMS Product Director at AspenTech. Lance is an effective, people-oriented working manager with extensive experience in 9 different oil refineries as both an individual contributor and leader of high-performing teams. He has a proven ability to generate tens of millions of dollars through relationship-building with key individuals who can uncover hidden opportunities. Lance uses his influence and communication skills to affect creative solutions and is recognized by superiors and peers as an effective leader with a unique combination of technical and interpersonal skills.